Challenge
How to best simplify and clearly articulate a complicated message.
Background
ACAG primarily invests in an exotic structured derivatives strategy. The target audience, however, is high net worth investors seeking yield and stability of capital. Few of these investors have had experience with similar products but most are familiar with other yield strategies such as covered call writing.
Value Proposition
The Value Proposition is designed to set the tone and capture your “story” in concise language. It simply provides a basic framework for your marketing collateral. It is not intended to be your “Edge” slide or “elevator pitch”.
A company’s value proposition is the anchor for all marketing. This concisely describes why ACAG is different, and why someone should invest with them. The tone and style of the value proposition should match the culture and creative footprint of the company.
ACAG - Steady investing for a volatile market.At American Capital Alliance Group, we are driven by the one simple objective - delivering equity-like returns with fixed income predictability.
We accomplish this through “risk shifting” and range trading.
“Risk shifting” is the process of shifting a portion of upside returns to the downside in order to smooth out the bumps of a volatile market. In the process, our investors are provided with a steady return stream and a meaningful downside cushion.
Different than call writing
Unlike covered call strategies which provide capped returns and all risk below the call strike, our approach maximizes value in a wide, pre-determined price range across a specified term.Attempting to predict the price range a security will. Trade within is undeniably easier and less risky than attempting to predict whether a security will be priced above or below a single valuation.
Marketing Deck
Nobody has the time to read a 30+ page marketing deck which is filled with sentence after sentence talking about "risk mitigation".
Marketing decks are supposed to get potential clients or investors excited and initiate conversations. Don't say the same thing everyone else says and present information in a design-forward format with minimal, straightforward language.
Old Deck
New Deck
Video
And lastly, no one accidentally watches 2 minutes of a video. Videos bring a message to life, a strategy to a face, a logo to a team. Meyler Capital's approach to marketing called 'Sonar Profiling', generates a type of relateability that is more impactful than any marketing deck, email or brochure.
The video was designed to deliver a complicated message in an engaging and easily digestible way. Not only does it enable the manager to explain the investment strategy in just two minutes, it provides valuable analytics. These analytics help to profile interest and proactively address areas of potential confusion based on specific viewing activity.